Stories are more than words on a page.

Hi, I’m Ritika—a marketing and communications leader with experience across corporate R&D, writing, data science, and information design. I see, every day, how the way we communicate forms the basis of any successful initiative.

I’m often brought in to uncover tough-to-recognize paths forward in challenging situations. One thing I’ve learned: every system holds signals—but not all of them get seen.

My best advice: don’t let the noise drown out what you know to be timeless and true. Trust your internal compass. Great things happen when you’re confident in the power of your message.

My process

Step 1: Research

I start by analyzing patterns, sometimes with the help of a natural language processing (NLP) algorithm called Expansively. My goal here is to establish structure from many different signals & inputs.

Step 2: Stakeholder Collab.

At this point, the strategic narrative begins to take shape. It’s a good point for feedback-driven execution.

Step 3: Creative Execution

Now is the time for building and layering in our strategic multimedia elements—to take your audiences on a journey.

Step 4: Refine

Where we began with an open-ended approach, now is the time for perfection-driven improvement. We been driving towards the end product.

Step 5: Measure

If it’s not measurable, it didn’t happen. Here’s where my data engineering background enters the picture. I’ll help you implement systems to report upon your KPIs and progress.

Step 6: Iterate

Remember that progress happens through consistency, reflection, and persistence. We’ll do a retro to further solidify your move-forward plan.

Sector experience & client snapshot

    • LinkedIn

    • Twitter

    • Stack Overflow

    • Lean Startup Company

    • The Globe and Mail

    • Forbes

    • Salesforce

    • Sema Technologies, Inc.

    • H2O.ai

    • U.S. government innovation

    • Zephyr Peacock India Growth Fund

    • Scale Venture Partners

    • Primary Venture Partners

    • RocketSpace

    • Soracom

    • aeSolutions

    • Praxedo

    • Boviet Solar USA

    • Juvo Mobile

    • Trulioo

    • Plaid

    • Diligent

    • Kodiak Solutions

    • WHILL

    • Blue Shield of Illinois

    • Blue Shield of California

    • Key Solutions

    • Kenna Security

    • Okta

    • Cloudera

    • Atos

    • McKinsey

    • Dropbox

    • Box

    • Higher Ground

    • Lean Startup Education

    • General Assembly

    • Shippo

    • Shopify

    • BigCommerce

    • Tangiblee

Let’s start a conversation.

Tell me about your vision and how you think we might work together.